iOS 19 Will Let Developers Use Apple's AI Models in Their Apps

[CalMin]

Did you send this? I’d love it if you got a reply but I doubt you will.

No - it was just a forum post, but do I hope that Apple is going to be less reactive to the external pressure to get with AI.

Don't get me wrong, I love ChatGPT and the other AI services and I hope to get those feature in my iPhone with native integration, but I'm in no hurry for this, I'm jumping ship to other platforms any time soon. I'd rather they just take their time and get it right.

I also don't care about on device - IMO this is their biggest mistake with AI. It currently takes more compute resources than current gen. phones can deliver. I'm willing to give up a little privacy for the functionality AI can bring as long as it's a conscious user choice.

 

[Aeronauts]

Not all developers target Android — many are Apple-exclusive for a variety of reasons. Besides that, on device LLMs enable private use cases and offline operation. Those are huge reasons to use this.

App developers who are iOS only are fools. Like it or not Android has 80% market share. Why would you not want to sell to that market as well.

 

[jimscard]

App developers will be using the same Apple Intelligence LLM for their apps that Apple used for their news summaries. If Apple's LLM couldn't get news summaries correct, forcing Apple to turn the feature off because it was unreliable, then that doesn't bode well for app developers.

No, that’s actually not correct. First, there are multiple models. Second, the news summaries *were* correct, but the BBC didn’t like being caught sending out clickbait headlines in notifications. Ever notice how the BBC just complained — and never actually showed the notifications that were summarized? That’s because they didn’t want you to know that they sent out “Mangione shoots self in foot” as the headline for an article that said ‘Mangione shoots self in foot with choice of legal team’. Apple’s summary of “Mangione shoots self” is a reasonable summary of “Mangione shoots self in foot.”

That being said, it’s important that people learn what models are, and what AI is and isn’t. The giant cloud-based AI systems have people believing that “cloud service” and “model” and “LLM” are all the same thing, and that all of them are chatbots.

Nothing could be further from the truth.

 

[jimscard]

Given that most app developers build apps for both iOS and Android I’m not sure why they would use this when there are much better AI tools available elsewhere.

Simple — there aren’t “much better AI tools available elsewhere”.

 

[Javah]

Dear Tim Cook and Apple Team

Remember this time - don't let the marketing team run away with these things until they are ready to ship. Better yet, don't announce them until you have a reasonable idea of when they can ship. No-one needs to know ahead of time.

iPhone sales are doing just fine. And speculative shareholders can 'pound sand' - long-term shareholders have done just fine and will continue to do just fine as long as you focus on shipping quality products and software - when they are ready, and not a moment sooner.

Sincerely,

A Loyal Long-Term Apple Customer.

Why not go back to the time we knew that there was 'one more thing' And announce something new when it is already in the supply chain to the shops or at the distribution servers of Akamai. Why boast to beat the competition. Just do it right instead of doing it first.

 

[bluecoast]

I’m sure everyone will be very happy to use Apple’s half baked AI models..,

Although if they’re on device and free I guess some will use them. But they’ve not exactly lit the world on fire.

 

[RVijay007]

First it will be "use our free models."

Then it will transition to "You are not allowed to use anyone else's models but our own, because ... privacy".

Then it will become "30% of every transaction is ours when you use our model, whether through IAP or not".

 

[heretiq]

App developers who are iOS only are fools. Like it or not Android has 80% market share. Why would you not want to sell to that market as well.

Here are a few reasons many developers choose to focus on iOS only:

1. Android's "80%" (actually 70%) market share generates 33% of mobile app revenue, iOS generates 67% of mobile app revenue.
2. Android users spend an average of $6.19 per app, iOS users spend $12.77 per app
3. Android in-app purchase average is $0.43 per transaction, iOS iap average is $1.07 per transaction

What is foolish is making consequential decisions based on popular opinion vs facts.

 

[applefan8254]

"Require Face ID" works well to pause an app, but the app still runs in the background.

can we also get a similar top level option: "Freeze app until end of day" or something to that effect.

This option would go beyond just pausing the app and actually stop it completely from running in the background